Protected Areas Between Management and Managerial Innovation: Case Of Daintree National Park - Australia

areas. They relate to the objective of land management. It’s about referring to the objective of the protected area to know its management category. The managerial innovation is perceived as an evolution of the management techniques that constitutes in itself a real importance towards the companies that would finish with the old modes and begin with the innovation techniques respecting the well-being of the employees and reaching a better performance. A key element in defining the managerial innovation is introduced by Mol and Birkinshaw (2009). They consider that managerial innovation is motivated driven by a desire to improve business performance. “The Managerial innovation is the introduction of new management practices for the company intends to increase business performance”(Mol and Birkinshaw, 2009).