About Service Marketing

Service marketing is a one of the basic type of marketing apart from goods marketing. Service marketing focuses on the distinctive characteristics of services and how they affect both customer behavior and marketing strategy. The presence of the customer in the service facility means that capacity management becomes an important driver of the firm’s profitability It includes the products which are intangible in nature. Service marketing might include the process of selling telecommunications, health treatment, financial, hospitality, car rental, air travel, professional services and etc.