About e-Tourism
It takes advantage of intranets for reorganising internal processes, extranets for developing transactions with trusted partners and the internet for the interacting with all its stakeholders.
E-tourism increasingly determines the competitiveness of the organisation and therefore it is critical for the competitiveness of the industry in the longer term.
e-Business requires a customer-centric view and a shift away from mass production to mass customisation and from selling to relationship-building.