Spanish 
Chinese 
Russian 
German 
French 
Japanese 
Portuguese 
Hindi Editorial, J Tourism Res Hospitality Vol: 1 Issue: 1
Revisiting the Value of Incentive Travel
| Kimberly Severt* | |
| University of Alabama, USA | |
| Corresponding author : Kimberly Severt College of Human Environmental Sciences, Department of Human Nutrition and Hospitality Management, University of Alabama, USA E-mail: Kimberly.Severt@ucf.edu |
|
| Received: June 29, 2012 Accepted: June 29, 2012 Published: July 02, 2012 | |
| Citation: Kimberly Severt (2012) Revisiting the Value of Incentive Travel. J Tourism Res Hospitality 1:1. doi:10.4172/2324-8807.1000e104 |
Abstract
Revisiting the Value of Incentive Travel
The incentive travel industry has suffered persistent scrutiny for several years. Incentive travel was portrayed by the media as a misuse of funds in a time of economic distress for most of corporate America. In fear of not wanting to be seen as mismanaging funds, incentive travel programs were either eliminated or severely cut. As a result, the value of incentive travel has been questioned. Not understanding the positive implications a successful incentive travel program provides the sponsoring company or the earners of the incentive travel has created a misperception of the incentive travel industry.
