Enterprise ecosystem and evolutionary dynamics of social networks

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Svetlana Maltseva

National Research University-Higher School of Economics, Russia

: J Comput Eng Inf Technol

Abstract

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Modern enterprise ecosystem is a complex network structure, which brings together networking communities that formed by its objects. Examples of such communities are consumer networks, partner networks, employee networks, market places, etc. Ecosystem of a particular company is not closed. She has, as a rule, the intersection with the ecosystems of other enterprises. In addition, general social network expands its boundaries, as most objects are objects or users of social networks. Thus, its dynamics is determined not only by internal causes, but is dependent on the evolutionary dynamics of social networks. Given the current level of influence, social networking and their information, in addressing the many challenges of decision-making, analytics and management crowdsourcing technology are effective. Also enterprises use the monitoring of social networks in marketing analytics, sentiment analysis, recommended systems, identification and assessment of external risks, etc. It also examines the impact of networks evolution on the ecosystem of enterprise. Current processes of social network development can be both stochastic and controlled. At the same time the controlled development is becoming a task of an increasing importance for business application. Important tasks are network stability analysis, determination of a set of control parameters, conditions of self-organization and appearance of a dynamic chaos. New approaches to social network modeling on the basis of conditionally textured resource environment conception are used.

Biography

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Email: smaltseva@hse.ru