Sustainable Tourism in Saudi Arabia: Factors Affecting Tourism Awareness of Saudi Citizens

Bashar Aref Alhaj^*

Tourism Management Department, Faculty of Business Administration, Ajloun National University, Jordan

*Corresponding Author : Bashar Aref Alhaj
Tourism Management Department, Faculty of Business Administration, Ajloun National University, Jordan
E-mail: basharef1981@yahoo.com

Received: October 10, 2017 Accepted: November 03, 2017 Published: November 03, 2017

Citation: Alhaj BA (2017) Sustainable Tourism in Saudi Arabia: Factors Affecting Tourism Awareness of Saudi Citizens. J Tourism Res Hospitality 6:4. doi: 10.4172/2324-8807.1000177

Tourism awareness is considered as backbone of tourism development in world destinations. The main objective of this study is to identify the main factors influencing tourism awareness among Saudi citizens. Sustainable tourism focuses on achieving the balance between the needs of the tourists, the environment, local people, and business. To achieve the objective of this study a questionnaire was designed and administered to 389 respondents from Saudi citizens. Data reveled that there were four factors affected the Saudi tourism awareness: economics, activities program, information and media, entertainment and local, results also showed that there is relationship between awareness factors and socio-demographic characteristics.