Spanish 
Chinese 
Russian 
German 
French 
Japanese 
Portuguese 
Hindi Research Article, J Tourism Res Hospitality Vol: 2 Issue: 3
Hotel Customer Expectations of Service: A Provincial Analysis of Family Business in Chiangmai, Thailand
| Phusit Wonglorsaichon2 and Rawida Wiriyakitjar1* | |
| 1School of Sport, Tourism, and the Outdoors, University of Central Lancashire, United Kingdom | |
| 2School of Business, University of the Thai Chamber of Commerce, Bangkok, Thailand | |
| Corresponding author : Rawida Wiriyakitjar School of Sport, Tourism, and the Outdoors, University of Central Lancashire, Preston, Lancashire,PR1 2HE,United Kingdom Tel: +447-5430-22410 E-mail: rwiriyakitjar@uclan.ac.uk |
|
| Received: April 22, 2013 Accepted: June 10, 2013 Published: June 14, 2013 | |
| Citation: Wonglorsaichon P, Wiriyakitjar R (2013) Hotel Customer Expectations of Service: A Provincial Analysis of Family Business in Chiangmai, Thailand. J Tourism Res Hospitality 2:3. doi:10.4172/2324-8807.1000123 |
Abstract
Hotel Customer Expectations of Service: A Provincial Analysis of Family Business in Chiangmai, Thailand
It is essential for service providers in the hospitality industry to comprehend what customers of various market segments expect from a service firm in order to deliver high quality services. This study aims at measuring and comparing differences in the desired service quality expectations of hotel customers, as well as identifying the service dimensions that matter most to hotel guests. To achieve this, a modified SERVQUAL scale was employed as the research instrument.
