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Hindi Editorial, J Tourism Res Hospitality Vol: 1 Issue: 1
The Evolving Dynamics of Social Media in Internet Tourism Marketing
| Richard D. Parker* | |
| High Point University, US | |
| Corresponding author : Richard D. Parker Department of Marketing and Sport Management, Earl N. Phillips School of Business, High Point University, 833 Montlieu Avenue, Drawer 42, High Point, NC 27262, USA Tel: (336)888-6301 E-mail: rparker@highpoint.edu |
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| Received: June 26, 2012 Accepted: June 27, 2012 Published: June 29, 2012 | |
| Citation: Parker RD (2012) The Evolving Dynamics of Social Media in Internet Tourism Marketing. J Tourism Res Hospitality 1:1. doi:10.4172/2324-8807.1000e102 |
Abstract
The Evolving Dynamics of Social Media in Internet Tourism Marketing
It’s no earth shattering revelation to discuss the use of the Internet in tourism marketing efforts. The facilitation of tourismbased websites has been ongoing since the medium began enjoying widespread usage in the 1990s. Today it has become almost impossible to conceive of marketing efforts in tourism without a significant internet component; however, as the use of the internet continues to evolve consideration must be given to the directions in which users expect the medium to develop.
