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Hindi Editorial, J Tourism Res Hospitality Vol: 1 Issue: 1
Doing as I say: The Influence of Bottom-Boxers in the Hospitality Industry
| Nelson A. Barber* | |
| University of New Hampshire, USA | |
| Corresponding author : Nelson A. Barber University of New Hampshire, USA E-mail: Nelson.Barber@unh.edu |
|
| Received: June 15, 2012 Accepted: June 18, 2012 Published: June 20, 2012 | |
| Citation: Barber N (2012) Doing as I say: The Influence of Bottom-Boxers in the Hospitality Industry. J Tourism Res Hospitality 1:1. doi:10.4172/2324-8807.1000e101 |
Abstract
Doing as I say: The Influence of Bottom-Boxers in the Hospitality Industry
Why do companies of from varying industries have difficulty getting a true read on the acceptance of product/service offerings or pricing strategies? Could it be changes in preferences between the survey and purchase decision, perhaps caused by the survey itself, the inability to predict future preferences, the effect of information acquisition, or a variety of other biases in measuring and reporting intentions? There is considerable evidence that inconsistencies often exist between what people say they will do and what they actually do. Lusk et al. investigated how differences in measuring stated purchase intentions and actual behavior were thought to arise from strategic responses.
