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Hindi Case Report, J Tourism Res Hospitality Vol: 4 Issue: 1
Any Difference? A Comparative Analysis: ACase Study of Two Festivals, Sustainable Tourism
| Sitati Noah*, Poptani Sumayia and Cheloti Isabela | |
| Moi University, Department of Tourism and Tour Operations Management, Kenya | |
| Corresponding author : Sitati Noah Moi University, Department of Tourism and Tour Operations Management, P.O Box 1125, Eldoret, Kenya E-mail: n_wasilwa@yahoo.com |
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| Received: December 30, 2013 Accepted: October 31, 2014 Published: November 05, 2014 | |
| Citation: Poptani S, Sitati N, Cheloti I (2014) Tourism Organizations Role in Training and Employment of University Tourism Graduates in Kenya. J Tourism Res Hospitality 4:1. doi:10.4172/2324-8807.1000144 |
Abstract
Any Difference? A Comparative Analysis: ACase Study of Two Festivals, Sustainable Tourism
The increased presence of events and festivals can be attributed to many factors including positive economic impact, increased community engagement, and enhanced destination image. Thus, there has been an increased attention from destination marketing and event/ festival organizers to the development of local events and festivals. Previous studies have supported that festivals provide a specific time and place for their organizers to show their commitment to being good citizensand neighbors. Additionally, festivals and events also generate intangible and tangible assets for a destination and have been used as an instrument for local tourism business development.
