Sport Events and Green Values: Which Impacts for Tourism Destinations and Stakeholders?

The purpose of this study is to give an answer to an important question: which stakeholders (Tourism Destination Organization, partner companies and consumers) benefit from the environmentalfriendly aspect of green events? To answer, the authors based their research on the transfers studied of Robinot and Trespeuch (2017) within the theoretical framework of sponsoring and on emerging green event literature. Three studies have demonstrated a growing collective awareness of environmental issues and confirmed the transfer of green values between the destination and the green events. The study concludes that the event organizers and the tourism destination are in the consumers’ point of view, coresponsible for the preservation of the site.