REVENUE MANAGEMENT IN CORONAVIRUS CRISIS

TIn this quarantine I have been listening to many experts in Revenue Management, Economy and Tourism. I took the trouble to study how our company has fared after each crisis. The conclusion I draw is that recovering from a financial crisis is much more difficult than recovering from a Terrorist crisis (9/11), a health crisis (SARS) or one due to natural catastrophes (Chilean volcanic ash). No doubt, Punta del Este is directly affected by what happens in Argentina and Brazil. Although Uruguay has currently been able to control contagion by COVID-19, it cannot reactivate its tourist activity because its neighbors’ contagion curve is not under control yet. We all know that this health crisis will lead to an economic crisis. So the questions we should ask ourselves are: