Public-Private Collaboration in Event Management: An Exploratory Study of the Italian Sport Event "Giro d'Italia"
Public-Private Collaboration in Event Management: An Exploratory Study of the Italian Sport Event "Giro d'Italia"
This paper analyzes event management in the context of public-private sector collaboration. We explore interactions between tourism stakeholders and the event organizer. Our analysis is supported by a case study of the "Giro d'Italia", one of the most important and highly publicized European longdistance road races for professional cyclists.