Humanistic Episteme in Researching Cultural Sustainability of the Fashion Product

Sustainability as a current general requirement consists in applying the principle by which all societal systems must be less dependent on resource use and products must last longer, thus imposing a slowdown in serialization, production, consumption, an increase in value addition and product customization. This step is required sine qua non, because the creative industries are based on the concept of surplus value of the product which may be a material constitutive, based on superior technology and cultural identity. The complexity and usefulness of cultural forecasts in developing fashion trends will be demonstrated in the paper. This theory emphasizes cultural sustainability of the fashion product, proving to be a landmark in efficiently structuring cultural trend research to develop the product concept in a style or design office.