Future Trend of Wellness Experiences in Resort Hotels in Japan

As Wellness is a part of wellbeing, having a strategy related to Wellness will most likely increase its importance. In addition, since COVID-19 pandemic has changed the overview of hospitality services and increased the public awareness in Wellness, the importance of Wellness may dramatically increase in the next few years. As some professionals claim the need of overhaul in the hospitality strategies due to the COVID-19 pandemic, in order to survive in the current environment, introducing an effective wellness service would be one of them. Therefore, this research aims at the following points: 1) investigating the current wellness practices in the resorts in Japan; 2) discussing challenges and opportunities in offering wellness programs; 3) providing a strategic framework for implementing wellness services.