Doing as I say: The Influence of Bottom-Boxers in the Hospitality Industry

Doing as I say: The Influence of Bottom-Boxers in the Hospitality Industry

Why do companies of from varying industries have difficulty getting a true read on the acceptance of product/service offerings or pricing strategies? Could it be changes in preferences between the survey and purchase decision, perhaps caused by the survey itself, the inability to predict future preferences, the effect of information acquisition, or a variety of other biases in measuring and reporting intentions? There is considerable evidence that inconsistencies often exist between what people say they will do and what they actually do. Lusk et al. investigated how differences in measuring stated purchase intentions and actual behavior were thought to arise from strategic responses.